Here are some factors to consider: 1. Google is using machine learning to. Ahrefs pricing 1. According to Moz, we have a domain authority score of only 29. So, the power users out there and the professional online marketers will most likely enjoy SEMrush better than Ahrefs. When you use Keywords Explorer, you’ll get focused keyword results. The free tool above shows your website’s “authority” as calculated by Ahrefs (i. Of course, Moz and Ahrefs still have their strengths. Let’s look at a few tactics you can use to improve and maintain blog post rankings. Of course, Moz and Ahrefs still have their strengths. 2. 6/5 and 4. Moz Features: Keyword research tool – Moz offers an easy-to-use keyword research tool. Not recommended if… 3. Citations appear in lots of different places: business directories, social networks—anywhere someone might be looking for information about local businesses. Moz has fallen behind in recent years, but their local tool is still one of the best out there. So rather than creating another tedious side-by-side comparison of features, we’d share some valuable features. SEO forecasting is the process of estimating future SEO results from a company’s planned SEO efforts using 1st party or 3rd party historical data such as traffic, traffic value, click-through rate (CTR), and search volume. Some of the characteristics this tool helps you evaluate include: Domain capabilities. A price tag of $99/month compares directly to similar options from SEMrush and Ahrefs, but the limitations in the Moz Pro entry-level package make it less viable for most businesses. e. 1. With more than 5 million users, SEMrush is not only one of the most popular alternatives of Ahrefs but is also considered one of the all-time best in its niche. 00 (negative influence) to 1. Ahrefs is an SEO software suite that contains tools for link building, keyword research, competitor analysis, rank tracking and site audits. See this screenshot from ahrefs. 5 vs. TikTok ranking factors. The Ahrefs traffic value metric is also really useful here, showing you in real dollar terms how successful keywords can be if you can rank for them. Ahrefs. We noticed these cases occurred when our competitors’ tools didn’t consider organic traffic and/or spam factors to give a fair estimation. Mangools/KWFinder: Best Value. Ahrefs and SE Ranking have similar tools and features, but SE Ranking is better for tracking keyword rankings. KeywordTool. Search engines work through three primary functions: Crawling: Scour the Internet for content, looking over the code/content for each URL they find. Undoubtedly, age doesn’t matter, but. Moz 9. Get insights into Traffic Potential and Parent Topic for any keyword. Not recommended if… 2. Differences Between Moz and Ahrefs Domain Ranking. Advertisers may. The key factor that makes Ahrefs stand out is data quality. 2. 0. 24% up to current paid search traffic. Who is Moz Pro best for – Moz Pro is best for marketers, agencies & enterprises looking to get more insights into their competitors. Check for multiple ranking URLs. Ahrefs v Moz. DR assigns a value from 0 to 100 according to the size and quality of a website’s backlink profile. Go to Google Chrome Web Store. SE Ranking. That’s why we automatically group all keywords in your project by their tags and show some aggregated data on their. Ahrefs determines who your competitors are and can grab a huge list of every ranked keyword for a competitor’s pages. 5K. Free Keyword Generator with up to 150 keyword suggestions; Keyword Difficulty Checker with difficulty score and SERP analysis for the top 10 results. While neither has social monitoring tools or advertising tracking, each will help you optimize your site. Semrush, Ahrefs, and Moz are the top three SEO tools on the market. Track Your Website’s Ranking With Rank Tracker. It does link tracking and analysis, competitor checks and keyword rank tracking. Publishing on powerful sites quickly expands your reach and lends credibility to your brand (good links, too). The absence of backlinks in Google Console or SEO checkers can be attributed to several factors, such as no-follow attributes, indexing issues, or delays in Google's updates. Potential business uses. Although both of […] 1. The company offers a website authority checker, where you can examine a similar metric to the “DA” from Moz. The content explorer is a content analysis tool Ahrefs provides. The problem is this: Unlike most other rank trackers, this doesn’t update every day. Rank Tracking: Ahrefs’ Rank Tracker tracks keyword rankings from any location and graphs them. Ahrefs Free SEO Tools 7. It is a tool specially meant for the ones involved in SEO. Both of these metrics indicate how strong a given website’s backlink profile is, but each metric measures it differently. Recommended if… 1. Moz Pro is our all-in-one suite of SEO tools. Domain authority is a way of predicting how well a website will rank on search engines. Keyword Research Tools 3. Final step: In the SEO Competitor Analysis Template, copy and paste the CSV to. Conclusion: Ahrefs vs. This time, both Ahrefs and Moz ranked Forbes similarly. 5 million, compared to Ahrefs’s 1. It’s important to note that Ahrefs’s proprietary ranking is called domain rating (DR), and is also scored as 0-100. Moz vs. 2. For every top-ranking page, we show you backlink metrics to help you gauge the competition and understand the ranking difficulty of a keyword:KEYSEARCH 20% OFF DISCOUNT CODE: KSDISC. Semrush Position Tracking. io can be a great tool for finding keywords. Screaming Frog: Best for. These will be the easiest to get featured for after you optimize for answer boxes (more on this below). This metric represents your expected gain in traffic if you were to overtake your top competitor’s ranking position: 5. The final noteworthy feature of Surfer is the SEO Audit tool. Core Web Vitals measure a page’s loading performance, interactivity, and visual stability. This is despite each of the websites having a DR of 89. Moz uses different factors to calculate this score based on a sample of links to a website or page. Ahrefs and Semrush both beat Moz here, because they offer traffic estimates while Moz doesn’t. Large Plan – $299/mo or $2868/year. links or shares which can be manipulated by links or shares optimization firms like linkfarm etc. One of the most helpful functions of modern-day SEO software is the idea of a "keyword universe," a database of tens of millions of keywords that you can tap into and discover what your site is ranking for. Moz’s domain authority score of 95, compared to Ahrefs’s DR of 94, and Moz’s referring domains of 1. Find the left-most dropdown and choose “robots. The rank tracking capabilities of Moz Pro are as follows: Standard ($99/month) — 300 keywords, which you can add to 3 projects. For instance, any new page or page with no backlinks for a 90DA site. This very study is inspired by the good folks at AuthorityHacker. Moz Pro is our all-in-one suite of SEO tools. In its Keyword Explorer, you can enter the main search term and it will give you a list of suggestions, like most other tools on our list. How is Ahrefs better than Semrush or Moz? It’s a fair question and one we can’t answer entirely without bias. 4. I remember the times of Alexa and how the SEO market was divided into "before" and "after". I dont know what exactly i love about it but i do. DA is calculated by evaluating multiple factors such as the number of backlinks pointing to a domain. It now also allows you to pull in metrics (e. To add an internal link with Wix, simply highlight the text you want to add a link to, click the “chain link” icon, then choose the page you want the link to point to. In this video, we will. Just like Moz DA, Domain Rating (DR) is also measured on a logarithmic scale from 0 to 100, with the latter being the strongest. To me, this is actually a good thing. These features include search engine optimization (SEO), website analytics, local listing management, and social media monitoring. Loganix DA Checker. Just input or import a list of keywords, add multiple countries per keyword and tell us your competitors’ URLs. com Additionally, Moz offers a suite of other SEO tools like site audits and rank tracking, while Ahrefs has a strong emphasis on backlink analysis and provides a comprehensive backlink database. Moz key. Domain Authority is purely based on theory and is, more than anything, a vanity metric. YouTube Keyword. But to monitor your keyword rankings by device, region and local SEO, you'll choose Moz. Page Authority is based on data from our web index and takes. However, everything is laid out differently. Ahrefs is the more popular choice due to its ease of use and analytics. The higher a website’s Domain Rating (DR), the stronger and more authoritative it is. If there are already established websites that have been around for a long time, it can be difficult for newer websites to. Ahrefs pricing structure is very similar to that of Moz. The second website has an Ahrefs Rank of 304. I don’t expect much, if any, improvement in rankings from improving Core Web Vitals. 2. Just like Moz DA, Domain Rating (DR) is also measured on a logarithmic scale from 0 to 100, with the latter being the strongest. If a keyword is popular and quite difficult to optimize for, but competitors have weak backlink profiles,. UR (URL ratings): This determines how influential a URL may be based on the number of. 1. See all keyword rankings for any website or web page. Ahrefs Outweighs Moz in Everyday Tasks and Easy-to-Use Features. When using Ahrefs’ Service, you represent that you are of legal age to form a binding contract. It’s overpriced for what it is, which is a platform that is built on emotionally tantalizing you into buying into their consulting packages. ”. Standard and Advanced profiles come in at $199 and $399 respectively, while Enterprise subscriptions cost $999 per month. The other tools don’t let you do this for a website you haven’t already. Google doesn’t want to rank high pages that are slow or hard to navigate on mobile devices, as too many people surf the web and look for local businesses using their phones (stats from Google). Moz DA ranges from 1 to 100, with higher scores equalling a better domain (aka a better chance of ranking highly). Q6. When it comes to ranking on Google, they analyze somewhere around 200 different factors to decide where your webpages should. This result is close to what I got from Google Webmaster Tools and Ahrefs. One of their best features is competition analysis which can give actionable insights into your competitors that you can use to your advantage. Moz Pro is commonly compared to Ahrefs because both SEO software provide similar features. As you can see, there’s a huge difference between metrics from two widely used SEO tools Moz and Ahrefs. Ubersuggest is a freemium SEO tool with an easy-to-use interface and beginner-friendly features to boost your web pages’ ranking in the search engine results. Ahrefs offers Keywords Explorer to help you find keywords for your business. Prioritizing keywords is a balancing act between many competing forces: relevance, volume, competition, click-through rate (CTR), and more. MOZ Features Moz Link ExplorerSemrush – No special discount, but you can get a 16% discount on an annual subscription. The difference (delta) between the total number of ranking organic keywords on the start date and the end date of the data range. Skip to content. Your monitors are covered with dashboards from Google Analytics, an SEO ranking tool like ahrefs, Moz or SEMrush, reports from your CMS or marketing automation tool, and a few Google sheets or an advanced Databox analytics dashboard to keep your results organized to monitor your search engine rank positions. Start my free 30-day trial. (Plus, it comes with a full 30-day free trial) So if you’re in a tight budget, Moz Standard might be a good option for you. Ahrefs also helps download backlink reports, get global keyword rankings, keyword difficulty scores as well as mobile vs desktop rankings. WebCEO is designed to be a powerful tool that meets the needs of businesses of all sizes. It isn’t about repeating keywords. But the magic of the Ahrefs ’ KW tool is in the way that you can find new. On SEMRush, the keyword difficulty for the keyword “customer success” stands at 74% - which, according to the tool, is hard to rank. Ahrefs is the more popular choice due to its ease of use and analytics. Ahrefs rank tracker allows you to track your rankings via their rank tracker tool. Plus, you can track ranking changes over time. Find the left-most dropdown and choose “robots. Moz’s regular keyword ranking tool is comparable to both Semrush and Ahrefs, while the ‘on-demand’ tracker aims to show you the ranking at that particular moment in time. A Domain Authority. Site Audit 6. 1. 5/5, respectively, SEMRush and Moz Pro are. SE Ranking: Best for Small Businesses. Just because your business makes stained glass windows doesn’t mean that every page on your site should rank for the query, “stained glass windows. Keyword 1: [quality business cards] Keyword 2: [business cards quality design] Example of PAA listings for case n. Ahrefs: Backlink Data: Shows number of backlinks only: Provides more in-depth backlink analysis: Keyword Research: Detailed keyword data and volume: Also offers thorough keyword research: Competitor Analysis: In-depth competitor tracking and comparison: Limited competitor data: Rank Tracking: Keyword ranking positions availableAhrefs is one of the best tools out there for keyword research and competitor analysis, but many people don’t know about one of its most powerful features – the DR Checker. Having quality links to websites does not affect this score. Crucially, Ahrefs uses its own proprietary ranking called “Domain Rating”, instead of Moz’s “Domain. It is easier to use than Moz, provides considerably more features, gives you more generous reporting limits and offers CRM-style project management tools that allow you to manage link building campaigns without ever leaving the platform. You come back and tell me either in inches or meters. More difficulty means more time and/or more money. On top of that, Ahrefs allows you to track your rankings in multiple locations (country level) and both for desktop and mobile. Meaning that if a keyword has an average ranking of 3. This means that the graphs won't add up to 100 and it also tends to exaggerate the differences between the indexes. Moz Pro Pricing: Starting at $99 per month | Learn More About Moz Pro. The answer: Get listed in relevant directories, make your own lists, and infiltrate others’ lists. That can hurt your rankings. Seed keywords are the starting point of your keyword research process. Visit Website. The vendor states the Ahrefs database has 8 billion keywords and 421 billion indexed pages, and that this enables Ahrefs is able to provide maximum data and accuracy to its users. Visit Our Blog For More Great Content. More details here. 5. ”. It costs $7 for the first 7 days and then it goes up to $99/month. How is it calculated? Ahrefs CMO Tim Soulo explains in detail: “Here at Ahrefs, we use a simple method for calculating KD. Rounding out the comparison is rank tracking, where Bruce Hogan from SoftwarePundit believes SEMrush reigns supreme. “best seo tools” or “ahrefs vs moz. Ahrefs vs. With a responsive web design, a link to your main site is a link to your mobile site as well. Best of all, the site’s clean interface and ease of use mean users are less likely to get overwhelmed. Its historical data is valuable for analyzing past rankings and conducting. starting at $99/month, it’s not cheap – but Ahrefs can replace multiple tools. The difference with Semrush is that they have a much cheaper Enterprise tier than their competitors. This data comes from our database of ~500 million keywords (updated monthly). Mobile sites are still new, so your competition in mobile search is going to have significantly fewer backlinks. It is about helping Google and searchers better understand and digest your content. Ahrefs' SERP Checker gives you an accurate ranking difficulty score and detailed SEO stats for the top 10 search results. The same listing that appears for a PAA question for keyword X can also appear for the same question, triggered by a different keyword Y. SEOMoz. Domain Authority is based on data from our Link Explorer web index and uses. Find rankings for specific keywords using the inbuilt filters and search functionality. Moz offers a wide range of SEO tools, including keyword research, link building, and site optimization. Google Search Console: an SEO must-have tool for every webmaster. Sure, they’re all SEO tools. A #1 ranking means that when people search for a particular term, your web page is the first result (apart from promoted results, featured snippets, and answer boxes, which we’ll discuss later in this guide). SEO forecasting is the process of estimating future SEO results from a company’s planned SEO efforts using 1st party or 3rd party historical data such as traffic, traffic value, click-through rate (CTR), and search volume. A single subscription to Ahrefs can do the job of Moz, SEMRush. We’ll break down the key features and advantages of Ubersuggest, SEMrush, and Ahrefs to make an in-depth comparison of the three SEO tools. It is the perfect rank tracker tool that lets you. If you want to stay on top of your daily rankings, SEMrush is the best tool. Lite – $99/month Standard – $199/month Advanced – $399/month Use FREE Version of Ahrefs Blacklink Checker: 4. Ahrefs is More User-Friendly. Use the interactive graph to see how traffic has progressed both globally and locally in 171 countries. 95 when billed monthly or $108. I used ahrefs, semrush and most of the seo tools around but sticked with seobility. This is why most marketers concentrate their efforts on improving Google rankings. Updated: August 14, 2023 17 min read. Brainstorm “seed” keywords. Customer Support Ahrefs vs Moz: Our. You can also keep an eye on competitor's rankings, as well as see rankings only in certain locations or on certain devices, your average position across all tracker keywords, how much traffic you get, and more. See full list on bloggingtips. Is top10 ranking required to get “featured”? According to our data, it is 99. Check Domain Authority With Moz. It runs on a scale from zero to a hundred. SEMrush is free, but it only gives traffic estimates for your website. On average, Moz and Ahrefs reported a higher number of root domains than competitors. Plus, you can track ranking changes over time. Set the SERP features filter to “Where target ranks” and check “Featured snippet”. 6. 4. Guru: $249. On the other hand, the term Domain Ranking is an Ahrefs metric, which indicates the strength of a website’s backlink profile. With all this information, you can develop strategies that will help you to beat your competition. Conclusion. New project setup is easy. Majestic – Best alternative to Ahrefs’ Site Explorer tool (backlink analysis). With SpyFu, you can access backlink strategies, ranking history, and SEO analysis. Hit “Show keywords” to see the results. However, SEMrush. Run simulations of each data set's performance against each other (ie: Moz vs Maj, Ahrefs vs SEMrush, Moz vs SEMrush, et al. Ahrefs is a good choice for an SEO specialist looking. Ahrefs excels in rank tracking, offering accurate data that closely matches actual rankings in Google search results. While Moz and Ahrefs have comparable starting prices of $99/ month, SEMrush starting price is slightly on the steeper side – $129 – if paid monthly. Access and compare link metrics across pages while viewing any SERP. 1. Once a page is in the index, it’s in the running to be displayed as a result to relevant queries. See all keyword rankings for any website or web page. Recommended if… 2. Ahrefs: The Applications and Limitations. " They get 0 points if they aren't the winner. Save time as you quickly uncover the Page Authority, Domain Authority, and Spam Score of any site or page. Moz. A responsively-designed website will have the backlinks of your original site, even while competing for mobile visitors. In head-to-head, Moz edges out Ahrefs, but across the board, Moz and Ahrefs fare quite evenly. Ahrefs {{ahrefs="/components"}} While SEMrush excels in keyword research, Moz in usability, Ahrefs’ truly shines when it comes to its backlink index. 5. Think of it like a probation period—even if you do everything right, your site won’t get decent rankings until it comes to an end. Export the Keywords To Improve to a CSV. Moz Domain Authority, Explained. In this article, I’ll go through three tools you’ll need to get both jobs done (and even a bit more). One TikTok ranking factor is engagement, which includes likes and comments as well as watch time and profile visits. Monitoring progress is easier with access to ranking history and a special competitor report. Rank Tracker – Tracks the ranking of keywords over time linked to specific websites in a user’s portfolio;. In this guide, you’ll learn a simple way to figure out how much to write on a topic-by-topic. Moz Pro allows you to track rankings across four search engines: Google (US and International), Google Mobile, Yahoo!, and Bing. The other tools don’t let you do this for a website you haven’t already set up as a project. Semrush: Best for Power Users. I remember the times of Alexa and how the SEO market was divided into "before" and "after". Option 5. Moz rank. You’ll want to keep an eye on your rankings, and add more internal links than the affected pages lost, to make sure you regain your Google rankings. Ahrefs and Moz – each with varying calculations – are the two most prominent platforms for checking DA. Moz’s tool allows businesses to check Domain Authority to “predict how likely a website is to rank on search engine result pages (SERPs). Moz. They allow you to do keyword research, competition analysis, track SEO rankings, monitor backlinks, and more. Moz Pro 15. Expensive: Semrush is expensive in comparison to Moz and Ahrefs. 14. SEMrush Website. You have daily, weekly and monthly tracking options. The SE Ranking tool provides a keyword difficulty score from 1 to 100, which is based on off-page and on-page SEO factors. Larger than any other backlink index available, it’s home to over 22 trillion backlinks. 003 per keyword and so it's quite affordable. However, when many SEO professionals use the term “keyword difficulty,” they’re referring to the broader concept of. Semrush, Ahrefs, Moz and GrowthBar are powerful, but they’re not interchangeable. Scope of Data. Keyword Rank Tracking. Price: Free with an Ahrefs Webmaster Tools account. How often you get ranking updates depends on the plan you choose. Moz Pro Your All-In-One Suite of SEO Tools The essential SEO toolset: keyword research, link building, site audits, page optimization, rank tracking, reporting, and more. There are a number of SEO tools that can help you achieve better results in search engine queries. It could have ranked #1 and #5 at some point and the average was 3. Both of these metrics indicate how strong a given website’s backlink profile is, but each metric measures it differently. Scroll down and you will find your average position for all of your pages that have been indexed by Moz. Conversely, when fewer people compete for a keyword, the easier it is to rank for. For quite some time, both Moz & Ahrefs have indicated to me that I am in first position for several keywords. In this video, we will. Inches or meters, both are correct only the unit is different. There are a number of SEO tools that can help you achieve better results in search engine queries. Understand your keyword’s traffic potential by looking at how much organic traffic the top-ranking page gets. You have daily, weekly and monthly tracking options. Get listed in relevant directories. Moz – Yes, a 75% discount. We build products that are both meaningful and easy to use, and move fast to give our customers what matters. For all other types of businesses, there is a 20% discount on the annual subscription. Ahrefs: With an extensive. ” You can rank for different keywords and topics. Ahrefs is top-notch keyword research and competitive analysis tool. Moz Domain Authority. txt. Many SEOs believe they’re a key ranking factor for local SEO. We wanted to know too, so conducted an in-depth research study comparing millions of backlinks from Majestic SEO's Fresh Index, Moz's Linkscape data and Ahrefs backlinks. Summary. When it comes to Ahrefs vs. Here’s how Ahrefs is rated on these sites: G2Crowd – 4. For something to be considered 'quality', I think it should have to be "50% decent or higher". Ahrefs introduced Domain Rating, and Moz introduced Domain Authority. 4. The Google Sandbox refers to an alleged filter that prevents new websites from ranking in Google’s top results. If we refer back to our initial points for consideration, it becomes possible to compare Ahrefs with Moz: Index size; Frequency of index crawling; Live links; Correlation with actual rankings; Both Moz and Ahrefs have invested significantly in improving the size, quality and freshness of their link data. I found that the leading ones are Ahrefs, SEMrush, Moz, and Ubersuggest. (Plus, it comes with a full 30-day free trial) So if you’re in a tight budget, Moz Standard might be a good option for you. Moz Pro offers tools like site crawl, keyword explorer, backlink explorer, and rank tracker, which are similar to Ahrefs’ toolset. Systeme. How to Check Domain Rating/Authority (3 Methods) 1. Domain Authority is not a Google metric. Its Rank Tracker is known for its razor-sharp accuracy and enables users to get updates on their ranking positions, check search visibility and other data, group and tag keywords, and detect inconsistencies in URL. Although DA can help quantify ranking potential, it has no part in Google’s ranking algorithm. 4. As its name suggests, SpyFu lets you “spy” on your competition. Moz key features 2. Low-difficulty keywords have less competition and are relatively easier to rank for. It should be noted that you can only track the ranking of domains added as a project. Depending on the SEO tool you’re using, domain authority may be calculated differently. 1K for the last 30 days, this means that the target has a total of approximately 26100 fewer organic keywords ranking in the top 100 than 30 days before. As you can see, there’s a huge difference between metrics from two widely used SEO tools Moz and Ahrefs. Ubersuggest. Google Search Console is a tool that provides information about search engine rankings and search queries. Moz is an all in one SEO tool that you can use to research keywords. Domain Rating is a comparative metric (like Moz’s DA) that compares the strength of a website’s backlink profile to others in Ahrefs’ database. On top of that, Ahrefs allows you to track your rankings in multiple locations (country level) and both for desktop and mobile. While both Moz and Ahrefs provide domain ranking metrics, there are some key differences between the two. 6/5 (280 reviews) TrustRadius – 8. Moz. ”. The description provided within the tool. Moz is an advanced SEO toolset and its pricing starts at $99/mo which is backed by the largest community of SEOs whereas Semrush is an all-in-one SEO toolkit and its pricing starts at. Ahrefs is one of the best keyword rank tracking tool that helps to track how a website is performing on different keywords. Ahrefs keyword research features. Using these tools, you can track SEO ranking, do keyword research, find and monitor backlinks, conduct competitor analysis, and do much more. On. The vendor states the Ahrefs database has 8 billion keywords and 421 billion indexed pages, and that this enables Ahrefs is able to provide maximum data and accuracy to its users. SEMrush uses an Authority Score that measures the overall quality and performance of a domain or. You can use it not only for keyword monitoring but also for your entire SEO strategy. Prioritizing keywords is a balancing act between many competing forces: relevance, volume, competition, click-through rate (CTR), and more. GSC’s. Two of the most prominent tools used to measure the authority and quality of websites are Moz’s Domain Authority (DA) and Ahrefs’ Domain Rating (DR). Also, anything you do to affect your Google ranks positively will likely have a positive effect on other search engine queries. With over 11 billion keywords and over 400 billion indexed pages, it is rightfully admired for its reliable datasets. com), #3 belongs to the third strongest (YouTube. Reveal every keyword for which the target website or web page ranks in the top 100 across 155 countries. Semrush: Best for Power Users. However, Ahrefs. Save time by scheduling recurring reports sent directly to clients and stakeholders. Most Ahrefs users will be familiar with our traffic graphs. Ahrefs 2. You can see the full list of domains sorted by their Ahrefs Rank here. Premium ($599/month) — 4500 keywords and up to 50 projects. laffaloui. Overview report in Keywords Explorer. Generally speaking, the higher your domain authority, the higher your rankings. Check Domain Authority With Moz. Well, Moz’s lowest tier is a bit cheaper than Moz and Ahrefs. UberSuggest: best for smaller businesses and content marketers with a tighter budget. 1. That’s why tools like Ahrefs’ Keyword Explorer have come to the market. Here’s the process: Plug your website into Ahrefs’ Site Explorer and go to the Content Gap tool.